Chris Guillebeau 279 Days to Overnight Success
Every so often I come across something brilliant that needs to be shared. Download this, read and learn, print it and wear it, but whatever you do, don’t pass it over…don’t tell yourself, “Oh, I’ll download it later,” because you won’t; just DO IT NOW and thank me later!
Chris Guillebeau’s 279 Days to Overnight Success:
http://chrisguillebeau.com/3×5/overnight-success
There are three reasons why I find this information so incredibly important:
- I have been trying to sort out how to organize my schedule (i.e. life) around the new role of being a successful writer and social media expert. This information clearly spells out many of the “How To’s” and should help you get there faster.
- Chris is a trusted source; I know from meeting him and spending time writing back and forth online that he is true to his word. He is NOT an egomaniac, only wanting an audience to self promote and sell, sell, sell—as many people in my field are (and I not so secretly loathe).
- The steps are doable. Many times when I read a How To Download, I am overwhelmed and conclude that there is no way to pull it off. With this info, you are sure to get where you need and the reason WHY I’M PASSING IT ON is because I AM DOING IT, Too!
I have done my best to pull featured quotes and info from the download, but you will be best served to go through the original and pull out your own gems. Block quotes are taken directly from his article and the rest of the information I have pulled together to help you determine how to fit it into your schedule and actualize your road to success…
“For me, I relate money to happiness and freedom. Right now I spend
about 10% of my time on activities that are directly related to generating
income. The other 90% of the time I’m writing, connecting with cool
people, traveling the world, and drinking coffee.”
How did Chris get there? By Taking Daily Action and writing to a Specific Audience.
Step 1: Determine Your Niche Market, Writing Topics, and What They Care About
Niche and Grow Rich—Part of Going Global is determining a Niche, or a specific audience that you can focus your time and attention to. Readers will immediately know if they identify with your information, or they will move on. This is why it is so important to pick who your audience is and make specific and direct posts.
Writing Means Nothing if You Have No Readers—Determine a few themes that your audience will care about and try to keep your posts specific to those topics. For example, in my blog, I focus mainly on Streamlining Your Business, Travel, Living Your Ideal Lifestyle, and Spiritual and Personal Growth. Chris recommends making sure the reader gets what they want by providing solutions.
“I try to think of only a few individual people and pretend I’m writing directly to them.”
What Do Your Readers Care About? Take time to interact with your readers to see if you are answering their basic questions of Why, What, and How. This ensures buy in, understanding, and steps towards a solution.
Step 2: Building Writing and Follow-up Into Your Schedule
I know as a business owner that your first concern is time. I have outlined some of the areas that Chris focuses on and recommend you actually BUILD TIME SLOTS INTO YOUR CALENDAR to make this happen.
When to Write—Chris writes daily. I really admire this philosophy and am going to work it into my schedule. Currently, I have been using the style of “Information Camel” where I think and muse on a topic for, um, ever, then I sit down and write four articles at once. I like the idea of building writing into a daily routine because it means you are taking yourself seriously as a writer.
How Much & How Often—On average, he writes about 1,000 words per day. This takes me about an hour and a half without editing, formatting, or tweaking in Word Press. All told, one blog post (for me) probably runs about 2.5 hours. Add an additional hour if research is involved. Chris posts two or three blogs per week. These also go out to subscribers through email or RSS feeds.
Following Up with Readers—I’m guilty of not doing this and it will change Now. Chris spends about two hours a day building and maintaining relationships online. Part of this is by reading other sites, welcoming new people, connecting and responding to other people. I love this one, and it is true:
He Answers Every Email.
Step 3: Growing Readership Through Social Networking and Marketing
Leveraging Social Networking—Many business owners I talk to are confused by social networking and it’s purpose. Generally speaking (and as a newcomer, myself) I see it as a great way to reach out to your niche audience by giving information, sharing tips, and connecting with people you otherwise would not have met.
” I do this mostly through Twitter, LinkedIn, site comments, 100+ emails a day, and occasional phone calls and in-person meetingsWriting my affiliates to discuss their marketing efforts. Building relationships with journalists — perhaps through Peter Shankman’s Help, a Reporter Out service or people I already know”
Chris’ Five Marketing Actions—
Almost every day, I try to take five actions that will help promote myself, promote a product, or otherwise bring in new readers…a selection of actions could include:
1. Publishing a “Daily Ass-Kicking,” passing on good information
2. Connecting with people through Twitter
3. Sending out review copies of my products and manifestos
4. Reaching out to other experts, colleagues, and readers
5. Scheduling and outlining a product launch
Step 4: Products and Final Thoughts
There is a good deal of information in the article about product creation, management, and (my favorite) promoting and releasing FREE INFORMATION. Chris suggests eJunkie, PayPall and using a “No Sell Philosophy.” I love this approach… honest and not pushy, at all…
…actually I have nothing to sell to you. Sorry. I do have a few products on my site, and you can take a look if something suits you. I also have an anti-marketing policy, which means that you should keep your money unless you have a compelling reason to buy something from me.
Final Thoughts and Recommendations—As a business owner, consultant, and “Entrepreneur- Turns- Blog-o-preneur”, I have a few recommendations that will help you work these seemingly daunting ‘to-do’s’ into your schedule. If you were following the math of about how much time it takes to go this route, I added up approximately 22 hours/ week. This is only the writing, posting, follow-up, and some social networking. I would add more time if you are just starting to grow your readership, create products and learn new technology. With that, I’d like to answer your Inevitable Question:
“HOW AM I GOING TO FIT THIS INTO MY SCHEDULE?!?!?”
- Put new time blocks into your schedule for: writing, editing/posting, social networking, follow-up and outreach. I like to lump my tasks together so I can be efficient and stay in the same mode. For example, I write several articles at a time, post and schedule them all at once, and spend separate blocks of time on networking sites.
- Set a goal for How Much and How Often you want to write. Currently, mine is once per week until my readership grows.
- Set a Goal to Increase Your Readership through Twitter, LinkedIn, and other social media sites. I get a lot of comments by posting my blog links to Facebook. You can integrate and update all of these tools at once by using www.Ping.fm.
- Reach out to your contacts to Find Opportunities to Write and Publish your articles. You can write on other blog sites, contact journalists, and write to reporters. Helpful links can be found on the download.
- If your goal is go create a product (Book, eBook, or Workbook) I recommend spending time BEFORE you start to write and come up with a detailed outline for your writing topics. I advise my clients to have 10-12 topics and then bullet point 3 or 4 subtopics below. Each of the subtopics can become a blog post and it will help you immensely to have this organized for compiling, tagging, and finalizing your product. (I can help you with this, btw).
Be in touch if you need help with any of this and definitely check out and subscribe to Chris’ site. For now, I’ll end wit a quote I pulled from his article:
“Be yourself, because everyone else is already taken.” –Oscar Wilde
Got Questions or Comments? Don’t be shy, post ‘em below!!
