Every online professional that has achieved a global audience knows the working of the Website World. By learning tools like WordPress, List Building, Social Media and SEO, you are a step ahead. But, if you REALLY want to become an expert, you must become an online expert in these areas. This Website Optimization Online Course is designed to take you to the next level.
In this course, you will learn the ins and outs of the latest technology, coupled with the training tools to maximize your site functionality. The purpose of putting these tools in place is to increase your overall reach in the most efficient way possible. Learn what WordPress Plugins you need, expert tips on managing your own website, and gain confidence in your website optimization today!
Increase Your Audience with Website Optimization Online Course
Expanding Your Reach
The internet is one of the easiest tools we can use today to expand our reach to a Global Audience.
In this section, we will cover a variety of ways to position ourselves as an expert and become a leading force in our industry and niche.
Learn the tools to create a lasting impression online, what you need to get started, and how to increase your SEO or search-ability right from the start. Positioning yourself as an online expert doesn’t take much time, and you can begin to offer valuable advice quickly and easily by watching this video.
Expanding Your Reach https://youtu.be/RXj-MoDD-u4
Homework:
Check out the Items in your Web Presence Checklist for this section, and start working through it today.
Website Options
There are several options we have when determining the most effective type of website for our business. In this video, I will walk you through the various types of websites, the benefits of each type, and writing tips and tricks for each one.
Spend some time determining what business model is right for you, and what web model is most appropriate. You should consider how often you want to update your site, what level of maintenance and interaction you’d like to have, and what would best serve your audience.
We will cover Squeeze Pages, Sales Pages, Websites for Products & Services, Blogs, and Membership Sites. Consider what is most appropriate for you, your industry, and your level of experience, and start building a site and attract a following now!
Website Options https://youtu.be/pxG4yUo6ZL0
Homework:
Now that you know what web presence is right for you, get set up with your next steps for improving your web presence.
Building a Following
Social Media is one of the best tools to begin to attract an audience and build a following. In this video, we outline the best ways to use Social Media to build a network.
Learn how you can better position yourself as a leader that others trust and want to follow. People only buy from people they trust. So as we utilize an online environment and consistently deliver, we are opening ourselves up to one on one dialog with our future clients.
Learn how to stay connected and use microblogging tools to improve your online following and increase your followers on Twitter, Facebook, and YouTube.
Building a Following https://youtu.be/_Ue-SO6kHuQ
Homework:
Building a following begins with reaching out and starting to network online. Start interacting more online, and you will build a following faster! Get set up with your Social Media this week!
Why WordPress?
WordPress is one of the most ideal programs to use for your website. Because it is Open Source, there are loads of free add-ons that will improve the design and function of your site.
In this video, we will outline the basics to starting your own site: Finding a URL, Picking a Theme, Creating Pages, Categories, Installing Plugins, Widgets, and adding Tags & increasing your SEO.
Watch the video and WordPress tutorial where I take you inside WordPress. You can see why WordPress is the top choice for online professionals and learn tips and tricks that will quickly make you a rock star online.
Your homework from this section? Make your new site!! Check out our Resources section for additional links, tutorials, and how to’s. Now, get to building!!
Why WordPress? https://youtu.be/XCQJ5wvQWyo
Homework:
Now that you know what kind of site you want, and are set up with some Social Media tools, it’s time to integrate them with WordPress. Go through your checklist to make sure you’ve completed everything in this section and you should now be ready to move on to the next!
Start Building Your List
One of the biggest mistakes that all online business owners make is to start building their list too late. In this video, we will discuss the importance of building a list, how to go about picking a email marketing company to go with, and get you to build your opt in box or lightbox.
Most people hesitate to start building their list until after they have an audience or traffic going to their site. However, this is the wrong way of looking at it! You should begin to start doing things before you are ready (especially in the internet industry) and start building your lists as early as possible.
A great way to encourage people to sign up for your list is to offer them an incentive. We will discuss how to do this in upcoming videos, but for now, get yourself set up with an opt in box and / or lightbox/ pop up box.
Start Building Your List https://youtu.be/4lWvNyOuFf0
Homework:
Sign up with one of the email marketing companies we’ve discussed and start building your list! Go through your checklist in your Products Workbook for this section to begin making progress now.
